The Ceretto winery was born in the 1930s: Riccardo Ceretto, who owned no vineyards, vinified by buying grapes from others. The turning point coincided with the entry into the company of his sons Bruno and Marcello, who brought with them an innovative thought for the time: the importance of the land. In the 1960s, Bruno and Marcello began to map out the land from which the best wines came, and to purchase vineyards in the best locations in the Langhe and Roero, including some of the best Barolo and Barbaresco crus. They would never leave the land again.
