The Argentinian winemaker Michel Rolland's Bodega is certainly among the best known in the wine world. Michel Rolland was called in for advice by Arnaldo Etchart. In 1988, he left France and arrived in Argentina. The Etchart winery is located in the north-west of the country, in Cafayate and Salta, at an altitude of around 1700 metres. The winemaker was immediately enchanted by this land and how well suited it was to producing excellent wines, poor, stony soils with a warm, semi-desert climate, an ideal habitat for producing great wines with low yields. Ten years later, the Etchart winery was sold and the family bought a plot of land in the Yacochuya area, with an old Malbec vineyard planted in 1915 at an altitude of 2030 metres. Rolland and Etchart set up a company together and thus began a new adventure.

