Ginepraio is a collaboration between Levante Spirits and Distillerie Deta. ENZO is a vine grower who lives in the town of Vespa - PONTEDERA, near Pisa, and his family produces organic wine in Montepulciano. Not far from MONTEPULCIANO, we find the Val Tiberina, a place famous for the production of tobacco and, above all, the world's best GENEPRO, the basic ingredient of gin. It is here, in southern TUSCANY, that Ginepraio was born.
Although Tuscany is one of the ITALIAN regions that needs no introduction, it is fascinating how, once again, its history manages to surprise us, knowing that the English have been buying juniper from the Val Tiberina for over 400 years.
GINEPRAIO wants to unite these paths and tell this story, which makes Tuscany a brilliant blend of culture, art, experience, tradition and EMOTIONS. The year of distillation is shown on the label, underlining the refinement of the product, almost as if it were a vintage. The 6 months of ageing are not accidental: they are meant to recall the average time of navigation of British Navy Ships, a time when embarked gin was crammed inside containers (such as amphorae or barrels) and packed close to the gunpowder. The bottle of Ginepraio is reminiscent of a hospital drip, as in the past gin was used in the treatment of kidney and gastrointestinal diseases. "In christening it, we were inspired by the old adage 'getting into a quagmire' (also given the dictionary definition on the label), an informal way of describing a complicated situation from which it is difficult to get out. The same one we ended up in while searching for raw materials, all strictly certified, Tuscan and organic'.
